Kill Bin, Pt. 1

Did anyone else find the rather bald reference to "killing bin Laden" in the Clinton-Wallace "interview" to be a bit coarse? Bush has talked about killing him, too. I mean, I suppose, that is certainly a goal. But wouldn't a softer sell, like "dismantling Al Qaeda to prevent future terrorist activities" not only be easier on the ears, but also, perhaps, less symbolic and more effective?